South Dakota Florist Association

2021 Convention

"Refresh, Renew & Reconnect!"

Friday, July 30

Saturday, July 31

Sunday, August 1

Royal River Casino

Flandreau, South Dakota

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South Dakota Florists Association Public Site

Convention & Membership Registration 

Download here

Convention Itinerary

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Vendor Registration & Vendor Letter

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Download Vendor Letter

Design Competitions

Level 1: Under 2 years floral experience.

Create a design with theme “Refresh, Renew & Reconnect".

Wholesale cost under $50 | Must include detailed cost sheet

Size no more than 2.5’ x 2.5’ x 2.5’


Level 2: 2-5 years floral experience

Create a design with theme “Refresh, Renew & Reconnect”.

Wholesale cost under $100 | Must include detailed cost sheet

Size no more than 3’ x 3’ x 3’


Pasque Design Competition: 5+ years floral experience

Test your design and teamwork sills and compete in our exciting, Pasque Design Competition!

Part 1 | Teamwork design | Teams will be randomly selected

Part 2 | Design-off between best team | Winner will be 2021 Designer of the Year!

No need to bring a design to enter, just your tools! | No cost to enter!


Doug Hesnard Design: Create a design/collection featuring theme "Refresh, Renew & Reconnect".

Showcasing experienced designers using advanced design and techniques, principles and elements.

No restriction on size, materials or cost! Be creative!

Must present design to judges.

Stage & Hands On Designers

Ann Jordan AIFD, AAF, mmfd

FTD Education Consultant

Design Show | The Impact of Perception

Sponsored by: FTD + Koehler and Dramm


Ann Jordan, FTD Education Consultant and Boot Camp Instructor, has more than 30 years of retail floral experience and has led design classes and hands-on workshops throughout North America. She has studied floral design with some of the greatest designers in the world and is active in the floral industry.

Enthusiastic and knowledgeable, Ann has significantly impacted the floral industry. Her designs were featured in the November and December 2010 issues of Florists’ Review and she has participated in many AIFD programs, including the AIFD booth at the famed Philadelphia Flower Show. Ann has served in a number of roles, including Procurement Chair and Symposium Coordinator for the 2010 AIFD National Symposium Revolution and AIFD President for the 2012-13 term. Her other career accomplishments include her presentation titled River Run on the Main Stage at the 2008 AIFD National Symposium and Reflection…Five Decades of Design Excellence at the 2015 Symposium. Ann placed third in the AIFD Holland Cup Competition in 2004 and received the John A. Valentine Award, presented by FTD, in 2000. Ann was also on the design team for President George W. Bush’s inauguration in 2005.

Not only is Ann recognized in the floral industry for her creative skills, but she is also known in her community as a business leader and prominent floral designer. She was nominated for the New England Business Woman of the Year in 1998 and the Maine Small Business of the Year in 2004. Ann has taught floral design students at the world-renowned New York Botanical Gardens in all aspects of floristry. A premier FTD Education Team Member for more than a decade, Ann blends her past accomplishments with the latest trends in all of her teachings, including FTD Boot Camp, a fast-paced, information-driven crash course in floristry that include topics such as marketing, trends, selling skills, branding and much more.

Learn more about Ann in the FTD University video library at

Larry Kleinlein

Design Show | Floriculture

Sponsored by: North American Wholesale Florist

Larry Kleinlein is a professional floral designer with over 30 years experience.  He enjoys sharing his talent of design and knowledge with fellow designers.

Larry has received many awards for his design skills.  He has served on many organizational boards and committees in the industry.  He has been a featured designer for many shows.

Larry is also known for his outstanding creative visual designs that he has done in showrooms for merchandisers and retailers across the country.  He is also known for his amazing and creative wedding and party work.

His main goal is to keep all audiences captivated and informed on what is new and trending in the world of design.  Larry believes we all grow by sharing our talents with each other over an industry that is always on the cutting edge.

Sandy Schroeck AIFD, PFCI, CFD

Hands On Class | Hand tied bouquet featuring rustic wire armature

Design Show | From Ordinary to Extraordinary

Sponsored by: Len Busch Roses

As the Customer Education Coordinator for Len Busch Roses, Sandy lives by the mantra “educate, inspire, influence” and it shows. She is passionate about introducing seasoned floral professionals to new products, current trends, creative mechanics, and design techniques to become more innovative and profitable designers.

Sandy Schroeck is an award-winning designer, trend watcher and international educator with extensive experience in the floral industry.  Having gained professional retail and wholesale experience during her career, Sandy has a unique perspective for the promotion of successful floral and gift businesses. She is currently an Education Specialist for Floriology Now and a Design Director for Smithers Oasis.

Sandy is a member of American Institute of Floral Design and currently serves on the AIFD National Board as a Director at Large. She has led the AIFD national membership committee, symposium committees and is an AIFD certified evaluator.  Sandy is certified by the Professional Floral Commentators International and a winner of the prestigious North Central AIFD Bobbi Cup. 

Sandy uses her design expertise and passion to convert consumer and color trends into floral sales and believes that continuing education and a willingness to change are keys for success. 

Patience Pickner AIFD, PFCI, SDCF

Hands on Class | Cascades Made Easy

Sponsored by: North American, Albin Hagstrom and Son Greens, Reliant Ribbon and Syndicate Sales

Patience Pickner AIFD, PFCI, SDCF lives in Chamberlain SD, a picturesque town located on the banks of the beautiful Missouri River.  Purchasing a bankrupt flower shop in 1998, she quickly turned it around by specializing in customer service, super fresh flowers and unique designs....and also by adding lots of wonderful home décor items.  Patience has been active with SDFA~ serving on the board for many years, from treasurer to president.  She is currently the President of the North Central Chapter of AIFD.  Patience has been awarded the South Dakota Floral Associations Designer of the Year 3 times, and she was  also honored to be chosen as Business Person of the year in 2010 and 2019, as well as her store, The Picket Fence being voted as the "Best place to work".  She is currently a member of both the SAF design Team and DE design team, a past finalist of the Mayesh Design Star, a past designer at The White House, and a past member of the Fitz Design Team.   She is Co-founder of Inspired Design, a design team that spreads their love and passion of floral art across the country, through their website, stage programs, retreats and hands on classes. Follow that party at

Christi Poppler

Design Show | Installations: Taking out the guesswork.

How to sell, plan, and execute large scale florals. (And still make a profit!)


Christi Poppler is a Minnesota based Floral and Event Designer.

With 30 years in the floral industry, she has designed with, and learned from some of the best national and local designers. In 2015, she opened Studio C Floral, which quickly became a top floral studio in Minneapolis. Her time spent in the wholesale flower world taught her how to be fast, efficient, and profitable, but really, she is most excited by the small details… the perfect balance of color, flawless mechanics, and that weird little element that makes people lean in for a closer look. Christi believes that staying relevant means doing something different every time, and that we all grow stronger by working together.

Convention Hotel

Royal River Casino | Flandreau, SD



Contact: Sarah Dahlmeier

605-997-2751 |